How do product teams share quick screen recordings?
Kirocast is a Mac screen recorder for product, design and marketing teams. Whoever spots an issue or has an idea holds Control and Option (⌃⌥), talks while pointing at it, and lets go: the take is a video with a word-level transcript, ready to export as an MP4 or GIF and drop into Slack, Linear or a ticket. Developers hand the same kind of take straight to an AI coding agent. When a feature ships, the same app turns a recording into a polished highlight video with automatic zoom, smart annotations and captions. Personal is a one-time $39 launch purchase, normally $49. Kirocast runs on macOS 15 or later.
Where a thirty-second observation turns into two days
- Someone tries the build, notices something off, and writes it up. By the time the ticket reads clearly, the details that mattered — which screen, which click, what happened next — have been paraphrased.
- The developer reads the ticket, asks for steps to reproduce, and waits. A quick note becomes a thread.
- Launch day needs a feature highlight for the changelog, the newsletter and the launch post, and the person who knows the feature best is already building the next one.
One app for the feedback and the launch
Hold two keys (⌃⌥) and talk it through
Kirocast lives in the menu bar on every teammate’s Mac. Whoever spots the issue holds ⌃ Control and ⌥ Option, says what they expected, points at what happened, and lets go. The take is ready the moment the keys come up.
Point at exactly what you mean
Loop the cursor around a button, a misaligned row or a label that reads wrong while you record, and Kirocast draws the callout in post. Your developer sees which element you were talking about, in the moment you said it.
Drop it where the team already talks
Export an MP4 or a GIF and drop it into Slack, Linear, Jira, Notion or the ticket itself. Captions come from a transcript made on your Mac, so the clip reads with the sound off.
Ready for your developer’s agent
Export for AI writes the take as a small video, a word-level transcript and a record of every click. Hand those files to a developer and their coding agent — Claude Code, Cursor, Codex — reads what you saw, in the order it happened.
Feature highlights from the same app
When the feature ships, record it once. Automatic zoom follows the action, smart annotations call out what is new, and the clip lands on a clean background, ready for the changelog, the newsletter, a launch post or the sales deck.
Recordings stay on your Mac
Recording, transcription and export all run locally, and privacy masks cover customer names or internal data before the file is written. The clip goes to the people you send it to.
Common questions
- Who on a team uses Kirocast?
- Anyone who looks at the product and has something to say about it: product managers reporting an issue or pitching a change, designers flagging a detail, QA walking through a reproduction, support passing on what a customer hit, and marketing turning a shipped feature into a highlight video. Developers use the same app to hand recordings to their coding agents.
- How do I share a recording with my team?
- Export it as an MP4 or a GIF, press Show in Finder, and drop the file into Slack, Linear, Jira, Notion or an email. Every recording is a standard video file on your disk, so it goes wherever your team already works.
- Can marketing use it for feature announcements?
- Yes. Record the feature once and Kirocast applies automatic zoom, smart annotations, captions and a background from the recording itself. One export covers the changelog, the newsletter and the launch post.